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In today’s digital world, no business can survive without focusing on digital marketing. Proper digital marketing strategies allow business owners to get discovered online and boost their sales. Many business owners …

Experiential marketing, or engagement marketing, is a marketing strategy that becomes increasingly popular. By directly engaging consumers and having them participate in the brand experience, it goes beyond a traditional …

Currently, the world is in the midst of problems and threats associated with deforestation, water pollution, and air pollution. Companies are disposing of detrimental chemicals and products everywhere. At the …

In recent years, consumers have been increasingly prioritizing environmental and natural ecosystem conservation. Several industries, including agriculture, transportation, and energy, have made it a top priority. But sustainability also plays …

Businesses and marketing strategies are constantly changing. However, one thing that is always steadfast is the need for effective marketing research.According to recent studies, most organizations typically don’t opt for …

Macroenvironmental factors are those external forces that shape how businesses operate, perform, and make decisions. These forces are usually outside of the control of an individual business and every corporation …

Many people believe that Marketing is simply using promotional strategies and tactics to sell products. Those who work in the field, on the other hand, recognize the 7 Functions of …

Branding is one of the key concepts in marketing. And a crucial one: Without branding, your company and your products will lack meaning in consumers’ minds. However, with so many …

Some companies will swoop into a market with radically low prices as a strategy of attracting new clients in a competitive bid for market share. This is called a penetration …

Price skimming is a pricing strategy that entails pricing a product or service at a high price when it first enters the market in order to ‘skim’ portions of the …