About Marketing-Insider

Marketing-Insider explains the principles of marketing easily and understandably. Made for students and professionals like you, it provides exactly what is relevant to effective marketing.

You are a student and need insights into the principles of marketing in order to pass exams? Or a professional searching for proper explanations on this topic? – We have what you need.

Don’t spend hundreds on expensive books – what you need to know about marketing is summarized here.

Marketing-Insider is based on our own knowledge acquired during several years of studying. We are students who think that keeping our knowledge for ourselves would be a waste. Therefore, we publish our ideas to let others benefit! From the best books and sources, such as Kotler (Principles of Marketing), Porter and Zimmermann/Blythe, we integrated the essence of each topic into one collection of knowledge about the world of marketing.

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