Marketing-Insider
  • Home
  • Blog
  • Marketing
  • Pricing
  • About Marketing-Insider
Category:

Pricing

  • Penetration Pricing – How does Penetration Pricing Work and When to use it?

    by Max 1st May 2022
    1st May 2022 185 views 8 minutes read

    Some companies will swoop into a market with radically low prices as a strategy of attracting new clients in a competitive bid for market share. This is called a penetration…

    FacebookTwitterPinterestLinkedinRedditWhatsappEmail
  • Price Skimming – What is Price Skimming and When to use it?

    by Max 18th April 2022
    18th April 2022 389 views 7 minutes read

    Price skimming is a pricing strategy that entails pricing a product or service at a high price when it first enters the market in order to ‘skim’ portions of the…

    FacebookTwitterPinterestLinkedinRedditWhatsappEmail
  • What is a Price? – Definition of Prices and Role of Prices in Marketing

    by Max 25th February 2022
    25th February 2022 36.9k views 9 minutes read

    Purchasing anything entails paying a price. But, what is exactly a price? Prices may seem so trivial. It’s what you pay, isn’t it? But is that really all there is…

    FacebookTwitterPinterestLinkedinRedditWhatsappEmail
  • Overview of Pricing Strategies – Finding the right pricing strategy for your products

    by Max 2nd September 2018
    2nd September 2018 34.3k views 0 minutes read

    Various pricing approaches and strategies are available to the marketer. How do you find the right pricing strategy for your products? At first, it is essential to get an overview…

    FacebookTwitterPinterestLinkedinRedditWhatsappEmail
  • Psychological Pricing Strategies – Importance of Price for Consumer Perception

    by Max 19th August 2018
    19th August 2018 7.1k views 0 minutes read

    The term psychological pricing refers to the use of an understanding of consumer thought processes to determine appropriate prices for products. How do psychological pricing strategies work – and what…

    FacebookTwitterPinterestLinkedinRedditWhatsappEmail
  • Role of Reference Prices in Pricing Decisions – Reference-based Pricing

    by Max 21st July 2018
    21st July 2018 8.1k views 0 minutes read

    Reference pricing is a pricing strategy that uses a pre-defined reference point to set the price for a product. In the following, we will explore the role of reference prices…

    FacebookTwitterPinterestLinkedinRedditWhatsappEmail
  • Economic Value Estimation – How to estimate Economic Value?

    by Max 27th June 2018
    27th June 2018 10.7k views 0 minutes read

    Value-based pricing is, as the name suggests, based on the value a good provides to a customer. The value at the heart of pricing strategy is economic value (or exchange value), not…

    FacebookTwitterPinterestLinkedinRedditWhatsappEmail
  • Role of Economic Value in Pricing – Value-based Pricing

    by Max 25th June 2018
    25th June 2018 6.2k views 1 minutes read

    The term value commonly refers to the overall satisfaction that a customer derives from using a product or service. Economists call this use value—the utility gained from the use of…

    FacebookTwitterPinterestLinkedinRedditWhatsappEmail
  • Alternative Service Pricing Strategies – Pricing Services effectively

    by Max 14th May 2018
    14th May 2018 8.2k views 0 minutes read

    Due to the many special considerations surrounding the pricing of services, traditional pricing strategies such as penetration pricing, competitive pricing, and premium pricing may not be suitable. In other words,…

    FacebookTwitterPinterestLinkedinRedditWhatsappEmail
  • Creative Pricing Strategies – Pricing Alternatives to maximize Revenue

    by Max 2nd August 2016
    2nd August 2016 5k views 0 minutes read

    Businesses can use creative pricing strategies to maximize revenue. Especially in challenging economic times, creative pricing strategies may help you to increase profit while your competitors suffer from revenue drops. 

    FacebookTwitterPinterestLinkedinRedditWhatsappEmail
  • 1
  • 2

Popular articles

  • 1

    The Macro Environment – Six Forces To Consider (DEPEST/ DESTEP)

  • 2

    The New Product Development Process (NPD) – 8 Steps to Success

  • 3

    4 Types of Consumer Products and Marketing Considerations – Convenience, Shopping, Specialty and Unsought Products

  • Facebook
  • Email

© 2023 Marketing-Insider. All Rights Reserved. Privacy policy | Impressum


Back To Top
Marketing-Insider
  • Home
  • Blog
  • Marketing
  • Pricing
  • About Marketing-Insider