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Pricing

  • Initiating price changes –Initiate price cuts and increases successfully

    by Max 26th October 2015
    26th October 2015 16.8K views 0 minutes read

    In many cases, companies must initiate either a price cut or a price increase. But initiating price changes should be done right to lead to success. Just initiating price changes…

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  • Price Adjustment Strategies – Adjusting prices for different markets

    by Max 12th September 2015
    12th September 2015 96.8K views 9 minutes read

    Companies need to adjust their basic prices to account for differences in customers, market developments, and specific situations. This is done by price adjustment strategies, which we will explore in…

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  • New Product Pricing – Price Skimming or Penetration Pricing? – Pricing in the Introduction Stage

    by Max 20th August 2015
    20th August 2015 36.4K views 1 minutes read

    Pricing strategies tend to change as a product goes through its product life cycle. One stage is particularly challenging: the introductory stage. This is called New Product Pricing. When companies…

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  • Cost-based Pricing – Pricing based on Costs

    by Max 11th August 2015
    11th August 2015 63.6K views 0 minutes read

    Cost-based Pricing is another approach to pricing. We have already learned about customer-value based pricing. Customer-value perceptions set the price ceiling: customers would not be willing to pay more. But…

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  • Customer Value-based Pricing – Pricing based on Customer Value

    by Max 24th July 2015
    24th July 2015 49.1K views 0 minutes read

    After having presented the three major pricing strategies, let’s take a look at the first and most used one: Customer value-based pricing. Customer value-based pricing is considered to be the…

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  • 3 Major Pricing Strategies – Customer Value-Based Pricing, Cost-Based Pricing, Competition-Based Pricing

    by Max 20th July 2015
    20th July 2015 27.7K views 0 minutes read

    For every product, the company has to choose a price. But determining the price can take many ways. Most importantly, it should follow a predetermined strategy. 3 major pricing strategies…

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