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Pricing

  • Initiating price changes –Initiate price cuts and increases successfully

    by Max 26th October 2015
    26th October 2015 16.3k views 0 minutes read

    In many cases, companies must initiate either a price cut or a price increase. But initiating price changes should be done right to lead to success. Just initiating price changes…

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  • Price Adjustment Strategies – Adjusting prices for different markets

    by Max 12th September 2015
    12th September 2015 92.5k views 7 minutes read

    Companies must adjust their basic prices to account for differences in customers and situations. There are seven price adjustment strategies: Discount and allowance pricing, segmented pricing, psychological pricing, promotional pricing,…

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  • New Product Pricing – Price Skimming or Penetration Pricing? – Pricing in the Introduction Stage

    by Max 20th August 2015
    20th August 2015 35.6k views 0 minutes read

    Pricing strategies tend to change as a product goes through its product life cycle. One stage is particularly challenging: the introductory stage. This is called New Product Pricing. When companies…

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  • Cost-based Pricing – Pricing based on Costs

    by Max 11th August 2015
    11th August 2015 63.1k views 0 minutes read

    Cost-based Pricing is another approach to pricing. We have already learned about customer-value based pricing. Customer-value perceptions set the price ceiling: customers would not be willing to pay more. But…

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  • Customer Value-based Pricing – Pricing based on Customer Value

    by Max 24th July 2015
    24th July 2015 48k views 0 minutes read

    After having presented the three major pricing strategies, let’s take a look at the first and most used one: Customer value-based pricing. Customer value-based pricing is considered to be the…

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  • 3 Major Pricing Strategies – Customer Value-Based Pricing, Cost-Based Pricing, Competition-Based Pricing

    by Max 20th July 2015
    20th July 2015 26.6k views 0 minutes read

    For every product, the company has to choose a price. But determining the price can take many ways. Most importantly, it should follow a predetermined strategy. 3 major pricing strategies…

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