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Market Diffusion Process and its Marketing Implications

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Market Diffusion Process and its Marketing Implications

Characteristics of the Product Life Cycle Stages and their Marketing Implications

Classifications of Products – Convenience Products, Shopping Products and Speciality Products

Internationalization of Services – Factors to consider when making services international

4 Types of Consumer Products and Marketing Considerations – Convenience, Shopping, Speciality and Unsought Products

Competitor Analysis – 4 Types of Competitors in the Market Environment

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