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Marketing-Insider explains the basic principles of marketing easily and understandably. It extracts what you need to know and gives you an overview about all topics that are relevant to effective marketing.
You are a student and need insights into the principles of marketing in order to pass exams? Or a professional searching for proper explanations on this topic? – We have what you need. Even if you are just interested and want to learn more – just come along and everyday you will find new, interesting topics!
Don’t spend hundreds on expensive books – what you need to know about marketing is summarized here.
Marketing-Insider is based on our own knowledge acquired during several years of studying. We are students who think that keeping our knowledge for ourselves would be a waste. Therefore, we publish our ideas to let others benefit! From the best books and sources, such as Kotler (Principles of Marketing), Porter and Zimmermann/Blythe, we integrated the essence of each topic into one collection of knowledge about the world of marketing.
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