It’s impossible to underestimate the importance of marketing to any company, such are the benefits conferred, the customer feedback obtained, and the increase in brand awareness that effective marketing can…
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Did you know there are over 1.98 billion websites on the internet, and WordPress powers 43% of them? That is a huge number of websites and a lot of potential…
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The post-pandemic world has seen a great many seismic shifts in how we go about our lives, but perhaps nothing was marked as indelibly as how we approach work. Gone…
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When companies launch products, they aim for a strong consumer interest, high sales and profitability. Products that are launched are the result of many months and often years of new…
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There’s a reason behind every choice. Whether you are choosing what shirt to wear, what food to cook, or what car to buy, your decision making comes down to unique…
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There are 6 market penetration strategies that are commonly deployed to increase market share. In this article we weigh the pros and cons of a market penetration strategy and thoroughly…
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Influencer marketing campaigns are an increasingly popular tool for businesses to effectively reach a specific target audience. However, influencer marketing can be costly and wasteful if not done right. Here…
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This article will completely clear up any and all questions regarding what a buyer persona is (also referred to as customer persona), why you need one, how to create a…
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Marketing is an exciting industry made up of a huge number of people that perform various roles with different responsibilities. However, landing a job role in marketing can be difficult,…
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Businesses rely on positive customer relationships for their success. These can be achieved through a range of methods and strategies, but primarily involve their buyers being happy with the products…
