Maximilian Claessens

Branding is one of the key concepts in marketing. And a crucial one: Without branding, your company and your products will lack meaning in consumers’ minds. However, with so many…

Some companies will swoop into a market with radically low prices as a strategy of attracting new clients in a competitive bid for market share. This is called a penetration…

Price skimming is a pricing strategy that entails pricing a product or service at a high price when it first enters the market in order to ‘skim’ portions of the…

Today, video content is the life and soul of social media. If you go online on any social media platform, you are bound to see videos everywhere. Even written content…

Launching a new small business and not knowing how to scale it up can be challenging for up-and-coming company owners. Fortunately, numerous small business growth strategies can directly increase your…

Getting funds for a startup is essential, but it is what you do with the money after getting it that truly counts. With disposable funds available for your new company,…

You may know already that a product is a multi-layered concept. When talking about products, marketers generally distinguish the core product, actual product and the augmented product. Here, we want…

The B2B marketing world is complex – and it has not become simpler over the last years. With the emergence of a broad array of new marketing channels and strategies,…

Purchasing anything entails paying a price. But, what is exactly a price? Prices may seem so trivial. It’s what you pay, isn’t it? But is that really all there is…

The macro environment shapes the marketplace and should be a key guiding factor when developing a marketing strategy. Therefore, analyzing the macro environment carefully is crucial to business success. This…