Competition for search engine rankings and audience attention online is at an all-time high, and as a result, businesses need to get inventive if they want to succeed.
While traditional SEO and digital marketing strategies like building a varied backlink portfolio, using social media and others are still important, there are more ways than ever before to grow your online presence.
If you’re interested in using the latest digital marketing techniques to grow your online presence, then read on, and I’ll share some top tips.
Post On Quora
Quora is a popular Q&A platform that can help you to showcase your expertise and answer relevant questions that internet users from around the world have about your niche.
The platform is one of the biggest out there right now, and it has innovative functions that make it easier for you to build links and highlight your experience.
For example, using anchor correctly texts when building links can be a challenge, but Quora makes it easier by automatically using the content’s title when you paste a link into an answer.
Make sure that you only include links to your website’s content when they’re relevant- if you regularly use irrelevant links, then your answers could be taken down, or your account could even be suspended.
Quora isn’t the only Q&A platform that you can use – others, like Answer.com, are also great ways to share your industry knowledge and grow your company’s online presence, so check out a selection and consider making an account to leverage these digital marketing techniques to grow your online presence.
Start A Podcast
Podcasting is a growing medium that allows you to discuss your experience, business and ideas with a vast audience.
As 51% of Americans have listened to a podcast, and many choose to follow and regularly engage with their favorites, it’s clear that podcasting is an ideal way to showcase your expertise.
It might seem like you need a lot of technical gear and know-how to host your own podcast, but that simply isn’t the case. All you need is a quality microphone and some great editing software, both of which you can easily buy online.
Once you’ve created your podcast, find a hosting solution that will allow you to publish your podcast online.
Then, you can use the RSS feed that your hosting solution provides to submit your podcast to Apple Podcasts, Spotify and other popular podcast directories.
You can share a link to your podcast on your website and get your existing audience excited about your content, as well as promoting it to new listeners, whom you can then funnel through the sales process.
Lead generation is just one benefit of creating a podcast: you can also build relationships with your industry peers by interviewing them, increase your brand authority and much more.
Create A HARO Account
HARO, which stands for Help A Reporter Out, is an innovative platform from Cision, a major media and news corporation. It certainly is one of those digital marketing techniques to grow your online presence flying under the radar.
The solution allows journalists to submit a request for comment, which industry experts can respond to, allowing them to get their opinions mentioned on some of the world’s biggest news platforms.
For experts across the business landscape, a HARO account is free and easy to sign up for; all you have to do is enter your details online, then verify them with the company. Once you’ve set up your account, HARO will send you a digest via email several times a day with all of the latest requests for comment.
If you see one that sounds interesting, or that you’re able to answer, then you can send an email with your bio, link and opinions.
Writers that choose to use your answers will send you a link to the piece, so you can see where your answer was included and promote it.
You’ll usually receive a backlink, as well as the chance to share your ideas with the world and reach a vast audience of interested readers.
Seek Out Interviews With News Platforms And Blogs
As well as offering comments to news platforms and blogs, you can also consider offering an interview to some prestigious websites.
Have a look on social media and search engines to see if there are any news websites or platforms that host regular interviews with experts in your industry.
Once you’ve found some relevant, high-ranking websites, you can email them and offer yourself as a potential interviewee. Share insight about your experience and why an interview with you could benefit their organization.
Some platforms might request payment for this service, but you should be cautious about paying to have an interview with a website, as it might be viewed as buying a backlink. Alternatively, they might make it clear that the piece is an advertorial, which could dilute the message you’re trying to get across.
Instead, seek out websites that are willing to host an interview with you for content purposes only. Ask them for a link back to your website if possible, and the chance to review the interview before it goes live, so that you can check that it is accurate and presents your brand in the best possible light.
Most of the interview will probably be about your niche and the challenges it faces, and because you’re not paying for it, you should focus on giving factual insight that benefits readers.
The interview will help you to get your name out there, and give you the chance to mark yourself out as an expert in your field.
Vlog On YouTube
Vlogging, also known as video blogging, is an innovative way to reach a wide audience in a creative way.
Many businesses have blogs, but not all have vlogs, so you could set your company apart by starting a YouTube channel for your business.
As 83% of video marketers say that video marketing helps them with lead generation, vlogging could help your company to source new potential clients, as well as grow its online reach.
You’ll be able to showcase your offering and industry knowledge with a wide range of potential customers because video is an accessible medium.
Creating your own YouTube channel and managing it isn’t as hard as it might sound, but if you’re struggling, then there are many video marketing experts out there who can save you time and effort.
Conclusion
The digital marketing and online industries are constantly evolving, with new platforms and solutions available all the time.
If you’re going to achieve the business success you want, then you’ll need to keep evolving and adapting to ensure that you’re reaching your target market.
This list of innovative, cutting-edge marketing techniques isn’t exhaustive, so keep checking out the latest solutions to ensure that your marketing strategy is always dynamic and successful. If you’ve got any ideas to add, then feel free to comment or reach out.
Author bio: Hannah Stevenson is the Content Marketing Manager at UK Linkology, the UK’s highest-ranking link building agency. She supports the firm and its clients in growing their online presences and achieving the success they’re targeting.