Maximilian Claessens

It’s easy to see marketing and advertising as being two sides of the same coin, especially if you aren’t experienced with the daily functions of what these business areas involve.…

Just as no single person can function on their own, neither can a company. All companies are bound by global trends and standard practices, a phenomenon that is called the…

The market is categorized between customers’ needs and whomever provides products or services to meet this demand. A core product is a company’s nucleus, the main product or service a…

We have all wondered how our favorite products have come to existence or have wanted to create our own products to sell. Yet it can all seem too complex or…

If you’re someone that’s offering some type of service as part of your business, then you’re in good company. 75% of the economy is made up of service-oriented goods, meaning…

In today’s digital world, no business can survive without focusing on digital marketing. Proper digital marketing strategies allow business owners to get discovered online and boost their sales. Many business owners…

Experiential marketing, or engagement marketing, is a marketing strategy that becomes increasingly popular. By directly engaging consumers and having them participate in the brand experience, it goes beyond a traditional…

Currently, the world is in the midst of problems and threats associated with deforestation, water pollution, and air pollution. Companies are disposing of detrimental chemicals and products everywhere. At the…

In recent years, consumers have been increasingly prioritizing environmental and natural ecosystem conservation. Several industries, including agriculture, transportation, and energy, have made it a top priority. But sustainability also plays…

Businesses and marketing strategies are constantly changing. However, one thing that is always steadfast is the need for effective marketing research.According to recent studies, most organizations typically don’t opt for…