Market targeting is an essential aspect of your business strategy, but way too often companies get confused about the optimal strategy to deploy. While there are several types of targeting…
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Copywriting is a key requirement for any business. It is needed to create great content that attracts organic traffic and ultimately leads to sales, which demonstrates the important role of…
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Family branding, also known as umbrella branding, is a marketing strategy that involves a company launching a new line or individual product under a well-established brand name. This approach has…
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There are a lot of similarities between marketing and promotion. Both of these business activities are designed to increase traffic to companies and boost brand awareness, and they are often…
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Relationship marketing has revolutionized the way businesses around the world communicate with their customers, promote their brand identity and drive an increase in their profit margins. In this article, we’ll…
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When we think about marketing and public relations, we often think of the way businesses communicate their brand identity and product offering to us. Because of this, it’s easy to…
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What many consumers don’t realize is that nothing is random about any of the products sitting on shelves in any store or online. Some may see the colors on the…
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Inbound Marketing is a growing strategy being adopted by an increasing number of businesses around the world, and thanks to changing consumer trends in the digital age, the success of…
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Over the past decade, new business applications have seen a 75% rise, and with more people starting out than ever before, there’s never been a better time for the marketing…
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It’s easy to see marketing and advertising as being two sides of the same coin, especially if you aren’t experienced with the daily functions of what these business areas involve.…
