Omnichannel marketing is a strategy employed by many large organizations around the world, although it is not a term you may frequently encounter. But what is omnichannel marketing, and how…
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Have you ever wondered how some marketers seem to know exactly what you want, often before you know yourself? That, at times, a company’s ad campaign or product seemed to…
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Marketing can be a whirlwind of activity. In a world of big data and constant innovation, knowing which marketing metrics you should track can be tricky. After all, you’ve spent…
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Podcast marketing can be a bit of a mystery, but it doesn’t have to be. While having a podcast may not always be the go-to marketing tool, research shows that…
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As a business, it is vital to have a comprehensive marketing strategy. While there are many avenues you can explore when marketing your business, from online ads to print media,…
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Understanding the power of public relations is critical for any business that wants to remain competitive, especially in today’s marketplace. Public relations is a rapidly growing market, with an estimated…
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No longer a platform just for sharing news and views, Twitter has transformed into a powerful marketing tool. With an average of over 300 million monthly users, advertising on Twitter…
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It’s impossible to underestimate the importance of marketing to any company, such are the benefits conferred, the customer feedback obtained, and the increase in brand awareness that effective marketing can…
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Did you know there are over 1.98 billion websites on the internet, and WordPress powers 43% of them? That is a huge number of websites and a lot of potential…
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The post-pandemic world has seen a great many seismic shifts in how we go about our lives, but perhaps nothing was marked as indelibly as how we approach work. Gone…
