The information age has been a dream come true for those working in the marketing field, and nowhere is that more true than it is for email marketing. As a…
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You can design the most visually spectacular mass mail packed with eye-catching imagery and engaging copy, but none of that really matters if you can’t get the subscriber to open…
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One of the most difficult aspects of email marketing is how to balance the scale of customer contact (with mass mails sometimes being simultaneously sent to hundreds of thousands of…
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First impressions are, in business as in anything else, extremely important. When it comes to your business, that first impression can often come in the form of your welcome email.…
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Email list segmentation is the practice of dividing up your mailing list(s) into smaller, more targeted sub-lists, and then sending only pertinent information to the people within those sub-lists. Those…
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It’s a safe bet that you probably get a whole bunch of emails each day. It’s an even safer bet that most of those emails get archived or trashed without…
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Free tools for email marketing are an invaluable weapon in your marketing arsenal. Whereas other marketing channels can shift and fluctuate with the vicissitudes of modern online marketing, email marketing…
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It’s all very well making sure that your email marketing campaigns are well-put together, carefully personalized and adhere to intricate workflows, but all of that matters little if you cannot…
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While email marketing isn’t as flashy or en vogue as other, newer marketing channels, the fact is that it remains very much relevant, and boasts one of the highest ROIs…
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When it comes to strategies for email marketing, there is no shortage of ideas out there. The trick is to separate the wheat from the chaff and make sure you’re…
