Maximilian Claessens

There are so many restaurants in the market, and each wants to make a profit. The restaurant landscape is competitive. If you want to keep your restaurant at the top,…

In the marketplace there are many products that consumers are eager to buy. However, there are also other products that consumers are not very interested in buying or don’t know…

There are four distinctive types of consumer products: Convenience products, Shopping products, Specialty products and Unsought products. We take a closer look at convenience products and in particular shed light…

So you want to know how much a marketing job pays? Let’s take a look at typical salaries in marketing. The marketing job industry can be daunting if you don’t…

The product life cycle describes the steps a product goes through from beginning to end until it eventually disappears from the shelves. There are four stages of the product life…

Search engine optimisation (SEO) is a rapidly changing landscape where SEO professionals work to rank their clients’ websites for relevant search phrases. What will work successfully in the future is…

When looking to get a job in the marketing field, you will need to complete a marketing job interview. During such an interview, you will be asked a number of…

Competition for search engine rankings and audience attention online is at an all-time high, and as a result, businesses need to get inventive if they want to succeed. While traditional…

Technology has caused vast changes across multiple industries around the world. More often than not, people assume that the changes caused by technology are destroying the future of work. On…

Mistakes are sometimes made in cross cultural marketing. What works great in one country can be disastrous in another. You have to consider how something will be translated and interpreted…