Marketing Basics

Omnichannel marketing is a strategy employed by many large organizations around the world, although it is not a term you may frequently encounter. But what is omnichannel marketing, and how …

Have you ever wondered how some marketers seem to know exactly what you want, often before you know yourself? That, at times, a company’s ad campaign or product seemed to …

It’s impossible to underestimate the importance of marketing to any company, such are the benefits conferred, the customer feedback obtained, and the increase in brand awareness that effective marketing can …

There’s a reason behind every choice. Whether you are choosing what shirt to wear, what food to cook, or what car to buy, your decision making comes down to unique …

There are 6 market penetration strategies that are commonly deployed to increase market share. In this article we weigh the pros and cons of a market penetration strategy and thoroughly …

This article will completely clear up any and all questions regarding what a buyer persona is (also referred to as customer persona), why you need one, how to create a …

Businesses rely on positive customer relationships for their success. These can be achieved through a range of methods and strategies, but primarily involve their buyers being happy with the products …

Market targeting is an essential aspect of your business strategy, but way too often companies get confused about the optimal strategy to deploy. While there are several types of targeting …

There are a lot of similarities between marketing and promotion. Both of these business activities are designed to increase traffic to companies and boost brand awareness, and they are often …

Relationship marketing has revolutionized the way businesses around the world communicate with their customers, promote their brand identity and drive an increase in their profit margins. In this article, we’ll …