Have you ever wondered how some marketers seem to know exactly what you want, often before you know yourself? That, at times, a company’s ad campaign or product seemed to …
Category:
Marketing Analytics
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Marketing can be a whirlwind of activity. In a world of big data and constant innovation, knowing which marketing metrics you should track can be tricky. After all, you’ve spent …
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Marketing AnalyticsMarketing Basics
Marketing Research Process: How to do Marketing Research Properly?
by MaxBusinesses and marketing strategies are constantly changing. However, one thing that is always steadfast is the need for effective marketing research.According to recent studies, most organizations typically don’t opt for …
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Competitive EnvironmentMarketing Analytics
Macro Environment Analysis – Using the PESTLE Method to Analyze the Macro Environment
by MaxThe macro environment shapes the marketplace and should be a key guiding factor when developing a marketing strategy. Therefore, analyzing the macro environment carefully is crucial to business success. This …
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Marketing AnalyticsMarketing Basics
Difference between Market Research and Marketing Research – What is Marketing Research?
by MaxThere is considerable debate about the difference between market research and marketing research. What is market research, what is marketing research, and what is different between the two? In this …
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Competitive EnvironmentMarketing AnalyticsMarketing Basics
Five Forces of Porter Framework – Assessing the Attractiveness of an Industry
by MaxThe Five Forces of Porter framework is a rather useful tool to determine the attractiveness of an industry. Named after Michael E. Porter, the Five Forces of Porter framework dictates …
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Marketing AnalyticsMarketing BasicsProduct Marketing
The BCG Matrix explained – How does the BCG Matrix work?
by MaxThe BCG matrix, also known as the Boston growth-share matrix, is a tool to assess a company’s current product portfolio. Based on this assessment, the Boston matrix helps in the …
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Competitive EnvironmentMarketing Analytics
Competitor Analysis – 4 Types of Competitors in the Market Environment
by MaxProviding superior customer value is necessary, but not sufficient for success in the marketplace. Besides fulfilling the needs of customers, marketing strategies must build a decisive advantage over the competition. …
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Marketing AnalyticsMarketing Basics
The Porter Diamond Model – Analysis of National Competitiveness
by MaxThe Porter Diamond model offers an effective way for analysing the national competitiveness. Based on the characteristics of the home country, it is possible to assess the international success of …
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Before marketing can implement strategies to improve the company’s position, the current situation of the company in relation to its environment should be known. A SWOT analysis is an effective …
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