Product Marketing

When companies launch products, they aim for a strong consumer interest, high sales and profitability. Products that are launched are the result of many months and often years of new …

There are 6 market penetration strategies that are commonly deployed to increase market share. In this article we weigh the pros and cons of a market penetration strategy and thoroughly …

If you want to stand out from the crowd in the world of ecommerce, you need to find products that are sought after, but face little competition. This is often …

What many consumers don’t realize is that nothing is random about any of the products sitting on shelves in any store or online. Some may see the colors on the …

The market is categorized between customers’ needs and whomever provides products or services to meet this demand. A core product is a company’s nucleus, the main product or service a …

You may know already that a product is a multi-layered concept. When talking about products, marketers generally distinguish the core product, actual product and the augmented product. Here, we want …

Although it may seem obvious, there is much more to products than you may be aware of. What is a product, and which product types are out there? Is there …

In the marketplace there are many products that consumers are eager to buy. However, there are also other products that consumers are not very interested in buying or don’t know …

There are four distinctive types of consumer products: Convenience products, Shopping products, Specialty products and Unsought products. We take a closer look at convenience products and in particular shed light …

The product life cycle describes the steps a product goes through from beginning to end until it eventually disappears from the shelves. There are four stages of the product life …