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  • The Ultimate Guide to Starting a Successful Blog: A Step-by-Step Plan

    by Max 23rd May 2023
    23rd May 2023 6 views 14 minutes read

    Blogging tends to get overlooked by a lot of marketers because it’s seen as a somewhat antiquated and ineffective method of content marketing compared to, say, vlogging or infographics. But…

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  • 10 Reasons Why Starting A Blog Is The Best Decision You’ll Make This Year

    by Max 14th May 2023
    14th May 2023 35 views 15 minutes read

    There’s a tendency these days to look down upon blogs as passé and old-fashioned – a relic of the days of MySpace and bulletin boards, where people would share their…

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  • Email Deliverability: How to Ensure Your Emails Reach the Inbox

    by Max 5th May 2023
    5th May 2023 49 views 15 minutes read

    There are a lot of tips and tricks that you can use to optimize your email marketing. From engaging subject lines, optimal image use, captivating copy and pitch-perfect CTAs, the…

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  • How to Use Personalization to Improve Email Campaign Performance

    by Max 26th April 2023
    26th April 2023 46 views 14 minutes read

    The information age has been a dream come true for those working in the marketing field, and nowhere is that more true than it is for email marketing. As a…

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  • 8 Proven Strategies for Increasing Email Open Rates

    by Max 17th April 2023
    17th April 2023 44 views 15 minutes read

    You can design the most visually spectacular mass mail packed with eye-catching imagery and engaging copy, but none of that really matters if you can’t get the subscriber to open…

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  • Email Marketing Automation: What It Is and How to Use It

    by Max 14th April 2023
    14th April 2023 72 views 16 minutes read

    One of the most difficult aspects of email marketing is how to balance the scale of customer contact (with mass mails sometimes being simultaneously sent to hundreds of thousands of…

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  • Creating a Welcome Email Series that Converts – 10 Best Practices

    by Max 11th April 2023
    11th April 2023 67 views 14 minutes read

    First impressions are, in business as in anything else, extremely important. When it comes to your business, that first impression can often come in the form of your welcome email.…

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  • The Ultimate Guide to Segmenting Your Email List for Better Results

    by Max 7th April 2023
    7th April 2023 82 views 15 minutes read

    Email list segmentation is the practice of dividing up your mailing list(s) into smaller, more targeted sub-lists, and then sending only pertinent information to the people within those sub-lists. Those…

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  • Best Email Marketing Subject Lines To Catch Your Audience’s Attention – Full Guide

    by Max 4th April 2023
    4th April 2023 71 views 16 minutes read

    It’s a safe bet that you probably get a whole bunch of emails each day. It’s an even safer bet that most of those emails get archived or trashed without…

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  • 11 Free Tools For Email Marketing You Should Consider Using

    by Max 31st March 2023
    31st March 2023 58 views 21 minutes read

    Free tools for email marketing are an invaluable weapon in your marketing arsenal. Whereas other marketing channels can shift and fluctuate with the vicissitudes of modern online marketing, email marketing…

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