Blogging tends to get overlooked by a lot of marketers because it’s seen as a somewhat antiquated and ineffective method of content marketing compared to, say, vlogging or infographics. But…
Marketing
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10 Reasons Why Starting A Blog Is The Best Decision You’ll Make This Year
by Max101 views 15 minutes readThere’s a tendency these days to look down upon blogs as passé and old-fashioned – a relic of the days of MySpace and bulletin boards, where people would share their…
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There are a lot of tips and tricks that you can use to optimize your email marketing. From engaging subject lines, optimal image use, captivating copy and pitch-perfect CTAs, the…
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The information age has been a dream come true for those working in the marketing field, and nowhere is that more true than it is for email marketing. As a…
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You can design the most visually spectacular mass mail packed with eye-catching imagery and engaging copy, but none of that really matters if you can’t get the subscriber to open…
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One of the most difficult aspects of email marketing is how to balance the scale of customer contact (with mass mails sometimes being simultaneously sent to hundreds of thousands of…
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First impressions are, in business as in anything else, extremely important. When it comes to your business, that first impression can often come in the form of your welcome email.…
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The Ultimate Guide to Segmenting Your Email List for Better Results
by Max137 views 15 minutes readEmail list segmentation is the practice of dividing up your mailing list(s) into smaller, more targeted sub-lists, and then sending only pertinent information to the people within those sub-lists. Those…
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Best Email Marketing Subject Lines To Catch Your Audience’s Attention – Full Guide
by Max118 views 16 minutes readIt’s a safe bet that you probably get a whole bunch of emails each day. It’s an even safer bet that most of those emails get archived or trashed without…
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Free tools for email marketing are an invaluable weapon in your marketing arsenal. Whereas other marketing channels can shift and fluctuate with the vicissitudes of modern online marketing, email marketing…