Marketing

If you want to stand out from the crowd in the world of ecommerce, you need to find products that are sought after, but face little competition. This is often…

Sometimes referred to as ‘Co-Branding’, Mixed Branding is an effective branding strategy that, when used correctly, can be highly influential and effective for businesses who want to widen their customer…

Market targeting is an essential aspect of your business strategy, but way too often companies get confused about the optimal strategy to deploy. While there are several types of targeting…

Copywriting is a key requirement for any business. It is needed to create great content that attracts organic traffic and ultimately leads to sales, which demonstrates the important role of…

Family branding, also known as umbrella branding, is a marketing strategy that involves a company launching a new line or individual product under a well-established brand name. This approach has…

There are a lot of similarities between marketing and promotion. Both of these business activities are designed to increase traffic to companies and boost brand awareness, and they are often…

Relationship marketing has revolutionized the way businesses around the world communicate with their customers, promote their brand identity and drive an increase in their profit margins. In this article, we’ll…

When we think about marketing and public relations, we often think of the way businesses communicate their brand identity and product offering to us. Because of this, it’s easy to…

What many consumers don’t realize is that nothing is random about any of the products sitting on shelves in any store or online. Some may see the colors on the…

Inbound Marketing is a growing strategy being adopted by an increasing number of businesses around the world, and thanks to changing consumer trends in the digital age, the success of…