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  • What are Niche Products? Definition and Examples of Niche Products

    by Max 10th October 2022
    10th October 2022 232 views 8 minutes read

    If you want to stand out from the crowd in the world of ecommerce, you need to find products that are sought after, but face little competition. This is often…

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  • What is Mixed Branding? – Definition and Examples

    by Max 3rd October 2022
    3rd October 2022 158 views 6 minutes read

    Sometimes referred to as ‘Co-Branding’, Mixed Branding is an effective branding strategy that, when used correctly, can be highly influential and effective for businesses who want to widen their customer…

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  • Targeting Strategies in Marketing – How to do Targeting Right

    by Max 26th September 2022
    26th September 2022 257 views 7 minutes read

    Market targeting is an essential aspect of your business strategy, but way too often companies get confused about the optimal strategy to deploy. While there are several types of targeting…

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  • Ultimate Guide to Great Copywriting in Marketing – Plus Tips, Templates & Checklists

    by Max 19th September 2022
    19th September 2022 63 views 9 minutes read

    Copywriting is a key requirement for any business. It is needed to create great content that attracts organic traffic and ultimately leads to sales, which demonstrates the important role of…

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  • Family Branding – How to Design Multi-Product Branding Strategies

    by Max 12th September 2022
    12th September 2022 152 views 8 minutes read

    Family branding, also known as umbrella branding, is a marketing strategy that involves a company launching a new line or individual product under a well-established brand name. This approach has…

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  • Marketing vs Promotion – What’s the Difference?

    by Max 5th September 2022
    5th September 2022 377 views 9 minutes read

    There are a lot of similarities between marketing and promotion. Both of these business activities are designed to increase traffic to companies and boost brand awareness, and they are often…

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  • What is Relationship Marketing? Definition and Guide

    by Max 29th August 2022
    29th August 2022 196 views 13 minutes read

    Relationship marketing has revolutionized the way businesses around the world communicate with their customers, promote their brand identity and drive an increase in their profit margins. In this article, we’ll…

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  • Marketing vs Public Relations: What’s the Difference?

    by Max 22nd August 2022
    22nd August 2022 63 views 9 minutes read

    When we think about marketing and public relations, we often think of the way businesses communicate their brand identity and product offering to us. Because of this, it’s easy to…

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  • What Is Product Marketing? Definition, Strategies and Examples

    by Max 15th August 2022
    15th August 2022 179 views 9 minutes read

    What many consumers don’t realize is that nothing is random about any of the products sitting on shelves in any store or online. Some may see the colors on the…

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  • What Is Inbound Marketing? Definition, Strategies and Examples

    by Max 8th August 2022
    8th August 2022 55 views 9 minutes read

    Inbound Marketing is a growing strategy being adopted by an increasing number of businesses around the world, and thanks to changing consumer trends in the digital age, the success of…

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