Marketing materials are key for any company, and that goes just as much for small business marketing materials as it does for mega-corporations like Amazon. And although we are living …
Marketing
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As a business owner looking to kick off a lead generation strategy, now is the best time to start. LinkedIn lead generation is one of the most lucrative and interesting …
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AdvertisingMarketingSmall Business Marketing
Free Advertising Ideas for Small Businesses – How to Grow Awareness for Free
by MaxThere are plenty of free advertising ideas for small businesses out there – it’s just a matter of taking advantage of them. And because there are so many ways to …
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MarketingSmall Business Marketing
Creative Small Business Marketing Ideas – How to Set Yourself Apart?
by MaxIt’s a tough world for small businesses, who not only have to distinguish themselves from their competitors, but also have to compete with well-established multinational corporations and their gargantuan marketing …
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Marketing Basics
What is Omnichannel Marketing? Developing an Effective Omnichannel Marketing Strategy
by MaxOmnichannel marketing is a strategy employed by many large organizations around the world, although it is not a term you may frequently encounter. But what is omnichannel marketing, and how …
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Market SegmentationMarketing AnalyticsMarketing Basics
Using Psychographics in Marketing – Overview and Complete Guide
by MaxHave you ever wondered how some marketers seem to know exactly what you want, often before you know yourself? That, at times, a company’s ad campaign or product seemed to …
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Marketing can be a whirlwind of activity. In a world of big data and constant innovation, knowing which marketing metrics you should track can be tricky. After all, you’ve spent …
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Podcast marketing can be a bit of a mystery, but it doesn’t have to be. While having a podcast may not always be the go-to marketing tool, research shows that …
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Podcast Marketing
Using Podcasts for Marketing – Why and How to Use Podcasts to Promote Your Business
by MaxAs a business, it is vital to have a comprehensive marketing strategy. While there are many avenues you can explore when marketing your business, from online ads to print media, …
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Understanding the power of public relations is critical for any business that wants to remain competitive, especially in today’s marketplace. Public relations is a rapidly growing market, with an estimated …