Marketing

Podcast marketing can be a bit of a mystery, but it doesn’t have to be. While having a podcast may not always be the go-to marketing tool, research shows that…

As a business, it is vital to have a comprehensive marketing strategy. While there are many avenues you can explore when marketing your business, from online ads to print media,…

Understanding the power of public relations is critical for any business that wants to remain competitive, especially in today’s marketplace. Public relations is a rapidly growing market, with an estimated…

No longer a platform just for sharing news and views, Twitter has transformed into a powerful marketing tool. With an average of over 300 million monthly users, advertising on Twitter…

It’s impossible to underestimate the importance of marketing to any company, such are the benefits conferred, the customer feedback obtained, and the increase in brand awareness that effective marketing can…

Did you know there are over 1.98 billion websites on the internet, and WordPress powers 43% of them? That is a huge number of websites and a lot of potential…

The post-pandemic world has seen a great many seismic shifts in how we go about our lives, but perhaps nothing was marked as indelibly as how we approach work. Gone…

When companies launch products, they aim for a strong consumer interest, high sales and profitability. Products that are launched are the result of many months and often years of new…

There’s a reason behind every choice. Whether you are choosing what shirt to wear, what food to cook, or what car to buy, your decision making comes down to unique…

There are 6 market penetration strategies that are commonly deployed to increase market share. In this article we weigh the pros and cons of a market penetration strategy and thoroughly…