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It can be quite the challenge to come up with an appropriate small business marketing budget. It goes without saying that you should have money set aside for marketing your …

Marketing materials are key for any company, and that goes just as much for small business marketing materials as it does for mega-corporations like Amazon. And although we are living …

There are plenty of free advertising ideas for small businesses out there – it’s just a matter of taking advantage of them. And because there are so many ways to …

It’s a tough world for small businesses, who not only have to distinguish themselves from their competitors, but also have to compete with well-established multinational corporations and their gargantuan marketing …

Omnichannel marketing is a strategy employed by many large organizations around the world, although it is not a term you may frequently encounter. But what is omnichannel marketing, and how …

Have you ever wondered how some marketers seem to know exactly what you want, often before you know yourself? That, at times, a company’s ad campaign or product seemed to …

Marketing can be a whirlwind of activity. In a world of big data and constant innovation, knowing which marketing metrics you should track can be tricky. After all, you’ve spent …

Understanding the power of public relations is critical for any business that wants to remain competitive, especially in today’s marketplace. Public relations is a rapidly growing market, with an estimated …

It’s impossible to underestimate the importance of marketing to any company, such are the benefits conferred, the customer feedback obtained, and the increase in brand awareness that effective marketing can …

When companies launch products, they aim for a strong consumer interest, high sales and profitability. Products that are launched are the result of many months and often years of new …