Most products are part of a broader product mix. Within the product mix, which may consist of a large range of different products aiming at a different positioning, they play …
Product Marketing
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Marketing BasicsProduct Marketing
Most Important Consumer Product Characteristics – What defines a Consumer Product?
by MaxIn order to provide value to consumers, it is important to first understand the key consumer product characteristics. What defines a consumer product?
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Marketing BasicsProduct Marketing
Products as a Bundle of Benefits – Products from the viewpoint of Customers
by MaxIn marketing, you often find the presentation of products as a bundle of benefits that the consumer obtains. What does this concept exactly mean and how can features be converted …
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Marketing BasicsProduct Marketing
Definitions of Product Quality – Different Approaches to Quality
by MaxThere are different definitions of product quality. What is actually meant by quality? How do you measure it? As you may realize in the following, quality has many facets and …
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Sometimes companies decide that they will no longer produce or sell a particular product, or even a whole product line. But what are the reasons for deleting a product or …
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Marketing AnalyticsMarketing BasicsProduct Marketing
The BCG Matrix explained – How does the BCG Matrix work?
by MaxThe BCG matrix, also known as the Boston growth-share matrix, is a tool to assess a company’s current product portfolio. Based on this assessment, the Boston matrix helps in the …
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Marketing BasicsProduct Marketing
Characteristics of the Product Life Cycle Stages and their Marketing Implications
by MaxAll products and services have a certain life span which is measured by the chronological history of sales from the launch of the product until its withdrawal from the market. …
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Marketing BasicsProduct Marketing
Classifications of Products – Convenience Products, Shopping Products and Speciality Products
by MaxThe product is at the heart of marketing activities. That makes it crucial to distinguish between the different classifications of products. Only by understanding what we are actually marketing, we …
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Marketing BasicsProduct Marketing
4 Types of Consumer Products and Marketing Considerations – Convenience, Shopping, Specialty and Unsought Products
by MaxA product is often more complex to understand than the word itself may suggest. If you go shopping and look around, you quickly recognize that there are various types of …
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Marketing BasicsProduct Marketing
Detailed Classification of B2B Goods – From Raw Materials to Components
by MaxWe have learnt so far that there are different Types of B2B Products. They can be classified into three categories: Entering goods, Foundation goods and Facilitating goods. Now, we want …