Marketing-Insider
  • Home
  • Blog
  • Marketing
  • Pricing
  • About Marketing-Insider

Most Important Consumer Product Characteristics – What defines a Consumer Product?

by Max 28th December 2018
written by Max 28th December 2018 10.3K views 2 minutes read
Most Important Consumer Product Characteristics - What is a Product?
10.3K

It is critical for businesses to make sure that they have good services and products to market. Obviously only then, they will be able to make their target audience purchase from them and eventually earn profits. 
In order to develop products that provide value to consumers, it is important to understand the key consumer product characteristics. What are the criteria to think of when designing a new product? In the following, we will take a brief look at the most important consumer product characteristics.

Key Consumer Product Characteristics 

Understanding the most important consumer product characteristics is key to providing superior consumer value.

These characteristics include the following points: 

1. Physical Look: What does the product look like? One needs to be able to describe the product in terms of its physical criteria, including color, shape and size, in as much detail as possible. Obviously, this criterion must be altered depending on the product, and may only partly be applicable to services.

2. Purpose: What is the purpose of the product, and what will it do? This should be as specific as possible because a potential consumer will need to know how the product adds value. In what way does this particular product make the life of the consumer easier, more fun, …?

3. Craftsmanship: The product needs to be made well. It should be durable so that it will last. It should come with directions for use and warranty information, if applicable. A consumer will need this information to determine the total quality of the product.

4. Price: The price of a product is very important. A consumer wants to get the very most for their money. A business needs to make sure that the price is fair if they want to get their share of the market. Once they figure out a decent price, they can work with sales, promotions and discounts in order to entice customers to buy from them. 

5. Comparing criteria: A business should be able to tell their potential customers why their product is the best. It should try to find out as much as possible about competitors and be able to state clearly why the particular product is better than competitors’ offerings. This step is of crucial importance in order to shape the USP and communicate the superior value to consumers.

Hiring Help for Shaping Consumer Product Characteristics 

Sometimes, a business may need assistance in knowing how to describe and market the product. There are companies that specialise in helping businesses determine their consumer product characteristics.

Having clearly defined consumer product characteristics for every single product is key to success in the marketplace. A business must know its own product in as much detail as possible from different angles. Likewise, it should know as much as possible about competing products in the marketplace. With good positioning and marketing, the business can communicate superior consumer value and reach more consumers.

STAY UP TO DATE

Sign up for our newsletter to get marketing news, guides & best practices straight to your inbox!

Thanks for signing up! Please check your inbox or spam folder to confirm your subscription.

STAY UP TO DATE

Sign up for our newsletter to get marketing news, guides & best practices straight to your inbox!

Thanks for signing up! Please check your inbox or spam folder to confirm your subscription.

FacebookTwitterPinterestLinkedinRedditWhatsappEmail
previous post
The Consumer Acquisition Process – How do Consumers decide?
next post
How will Marketing change in the Future? – Major Changes ahead?

You may also like

What is Omnichannel Marketing? Developing an Effective Omnichannel...

26th January 2023

Using Psychographics in Marketing – Overview and Complete...

20th January 2023

Understand the Importance of Marketing: Why Marketing is...

22nd December 2022

How to Perfectly Prepare Your Product Launch Strategy...

28th November 2022

What is a Unique Selling Proposition? Examples &...

21st November 2022

Market Penetration Strategies – 6 Ways to Increase...

14th November 2022

Creating Buyer Personas to Reach Your Most Lucrative...

31st October 2022

Marketing vs Communications – What’s the Difference?

17th October 2022

What are Niche Products? Definition and Examples of...

10th October 2022

Targeting Strategies in Marketing – How to do...

26th September 2022

STAY UP TO DATE

Sign up for our newsletter to get marketing news, guides & best practices straight to your inbox!

Thanks for signing up! Please check your inbox or spam folder to confirm your subscription.

  • Facebook
  • Email

© 2023 Marketing-Insider. All Rights Reserved. Privacy policy | Impressum


Back To Top
Marketing-Insider
  • Home
  • Blog
  • Marketing
  • Pricing
  • About Marketing-Insider
x
x