Marketing

Market nichers seek to concentrate on small segments of the market and deliver superior value for customers in that specific market niche. What are the ways to specialize for market …

Consumers within a target market differ in the amount of elapsed time between their exposure to a new product and their trying it. That is described by the different stages …

Before carrying out specific advertising strategies and implementing advertising campaigns, objectives must be set. Without clearly defining the aims of advertising, it will be hard to attain effective advertising. We …

There is considerable debate about the difference between market research and marketing research. What is market research, what is marketing research, and what is different between the two? In this …

In modern marketing, the customer should be at the centre of everything the company does. In other words, one should always start with the customer or consumer – a concept …

Social Media Marketing provides the unique opportunity to reach millions of people instantaneously at little or no cost. However, not every social media strategy is also successful! What are the …

Marketing does not just happen. Products and services need to be developed carefully to ensure that they reach the consumer in the right way at the right place, time and …

The Five Forces of Porter framework is a rather useful tool to determine the attractiveness of an industry. Named after Michael E. Porter, the Five Forces of Porter framework dictates …

The BCG matrix, also known as the Boston growth-share matrix, is a tool to assess a company’s current product portfolio. Based on this assessment, the Boston matrix helps in the …

The market diffusion process describes how an innovation progresses through a market – that is, how it reaches various segments and buyer types that are present in the specific market. …