Marketing

With so many marketing options available today, it is hard to accurately tell which option would work best for your professional services firm. But there is one marketing method that …

In the marketplace there are many products that consumers are eager to buy. However, there are also other products that consumers are not very interested in buying or don’t know …

There are four distinctive types of consumer products: Convenience products, Shopping products, Specialty products and Unsought products. We take a closer look at convenience products and in particular shed light …

The product life cycle describes the steps a product goes through from beginning to end until it eventually disappears from the shelves. There are four stages of the product life …

Mistakes are sometimes made in cross cultural marketing. What works great in one country can be disastrous in another. You have to consider how something will be translated and interpreted …

Most products are part of a broader product mix. Within the product mix, which may consist of a large range of different products aiming at a different positioning, they play …

Marketing is an aspect that is deeply rooted in our daily routine from the food we eat to the clothes we wear. For businesses, a profound marketing strategy is a …

Marketing theory is much concerned with market segmentation. In almost every marketing book, you will learn about the STP model to successfully select and capture target markets. However, most theory …

There are many things that can go wrong in marketing. You should be aware of the deadly sins of marketing to avoid them. If they happen, however, it is not …

We know a lot about marketing, its different aspects and strategies. But why do we actually do marketing? What is the purpose of all marketing efforts taken? At first thought, …