Marketing Basics

There are different definitions of product quality. What is actually meant by quality? How do you measure it? As you may realize in the following, quality has many facets and …

Marketing activity is normally structured around the 4 Ps – product, price, promotion and place. That is, when discussing strategies to market manufactured goods, marketers usually address these four basic …

Over the past 40 years, relationship marketing has emerged as the accepted paradigm of modern marketing. Essentially, relationship marketing strategies are based on the notion that it is better and …

Marketing models have undergone constant development over the past 150 years. Before the emergence of the marketing orientation, there have been several eras of different views and concepts. To understand …

Market challengers may not be the most powerful ones in an industry, but can still be the most dangerous ones due to their aggressiveness. In order to successfully increase market …

In industrial markets, intermediaries may be the key factor in the success or failure of a company. Particularly in today’s global markets, manufacturers have great difficulty in serving markets directly, …

What is meant by market share? The answer you are most likely to give, is simple. Market share is the share of the market occupied by the company. But is …

Market nichers seek to concentrate on small segments of the market and deliver superior value for customers in that specific market niche. What are the ways to specialize for market …

Consumers within a target market differ in the amount of elapsed time between their exposure to a new product and their trying it. That is described by the different stages …

There is considerable debate about the difference between market research and marketing research. What is market research, what is marketing research, and what is different between the two? In this …