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portfolio planning

Marketing Basics Product Marketing
Portfolio Planning: Designing the Business Portfolio – Strategies for Growth and Downsizing

by Max 4th February 2015

4th February 2015

Once the company has analysed its current business portfolio and determined which SBUs should receive more and which less investment, it must now shape its future portfolio. This is the …
Marketing Analytics Marketing Basics Podcast Marketing
Portfolio Analysis: Designing the Business Portfolio – Boston Matrix

by Max 28th January 2015

28th January 2015

The business portfolio is one of the most crucial factors for any organization. Why? Because it is about what the organization plans, sells, and stops to sell. The business portfolio …

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portfolio planning

Portfolio Planning: Designing the Business Portfolio – Strategies for Growth and Downsizing

Portfolio Analysis: Designing the Business Portfolio – Boston Matrix