Before marketing can implement strategies to improve the company’s position, the current situation of the company in relation to its environment should be known. A SWOT analysis is an effective tool to evaluate this situation.
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marketing
- Marketing Explained
The Marketing Strategy: Segmentation, Targeting, Positioning & Differentiation
by Maximilian Claessens 9th February 2015Marketing’s goal is to create value for customers and build profitable customer relationships in order to capture value back afterwards. But how does the company create this customer value? The…
- Marketing Explained
Portfolio Planning: Designing the Business Portfolio – Strategies for Growth and Downsizing
by Maximilian Claessens 4th February 2015Once the company has analysed its current business portfolio and determined which SBUs should receive more and which less investment, it must now shape its future portfolio. This is the…
- Marketing Explained
Customer Relationship Groups: Building the Right Relationships with the Right Customers
by Maximilian Claessens 2nd February 2015It is often thought that a company should acquire as many customers as possible. In the end, the more customers, the more revenue, right? No, that is not necessarily true.…
- Marketing Explained
Portfolio Analysis: Designing the Business Portfolio – Boston Matrix
by Maximilian Claessens 28th January 2015The business portfolio is one of the most crucial factors for any organization. Why? Because it is about what the organization plans, sells, and stops to sell. The business portfolio…
- Uncategorised
Marketing Summaries and Explanations – About Marketing-Insider
by Maximilian Claessens 27th January 2015Marketing-Insider explains the basic principles of marketing easily and understandably. It extracts what you need to know and gives you an overview about all topics that are relevant to an effective…