Before marketing can implement strategies to improve the company’s position, the current situation of the company in relation to its environment should be known. A SWOT analysis is an effective…
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marketing
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The Marketing Strategy: Segmentation, Targeting, Positioning & Differentiation
53k views 0 minutes readMarketing’s goal is to create value for customers and build profitable customer relationships in order to capture value back afterwards. But how does the company create this customer value? The…
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Portfolio Planning: Designing the Business Portfolio – Strategies for Growth and Downsizing
10k views 1 minutes readOnce the company has analysed its current business portfolio and determined which SBUs should receive more and which less investment, it must now shape its future portfolio. This is the…
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Customer Relationship Groups: Building the Right Relationships with the Right Customers
33.8k views 0 minutes readIt is often thought that a company should acquire as many customers as possible. In the end, the more customers, the more revenue, right? No, that is not necessarily true.…
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Portfolio Analysis: Designing the Business Portfolio – Boston Matrix
10.2k views 0 minutes readThe business portfolio is one of the most crucial factors for any organization. Why? Because it is about what the organization plans, sells, and stops to sell. The business portfolio…
