Before marketing can implement strategies to improve the company’s position, the current situation of the company in relation to its environment should be known. A SWOT analysis is an effective…
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marketing
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Marketing’s goal is to create value for customers and build profitable customer relationships in order to capture value back afterwards. But how does the company create this customer value? The…
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Marketing Explained
Portfolio Planning: Designing the Business Portfolio – Strategies for Growth and Downsizing
Once the company has analysed its current business portfolio and determined which SBUs should receive more and which less investment, it must now shape its future portfolio. This is the…
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Marketing Explained
Customer Relationship Groups: Building the Right Relationships with the Right Customers
It is often thought that a company should acquire as many customers as possible. In the end, the more customers, the more revenue, right? No, that is not necessarily true.…
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The business portfolio is one of the most crucial factors for any organization. Why? Because it is about what the organization plans, sells, and stops to sell. The business portfolio…
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Marketing-Insider explains the basic principles of marketing easily and understandably. It extracts what you need to know and gives you an overview about all topics that are relevant to an effective…
