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growth-share matrix

Marketing Analytics Marketing Basics Product Marketing
The BCG Matrix explained – How does the BCG Matrix work?

by Max 12th August 2017

12th August 2017

The BCG matrix, also known as the Boston growth-share matrix, is a tool to assess a company’s current product portfolio. Based on this assessment, the Boston matrix helps in the …
Marketing Analytics Marketing Basics Podcast Marketing
Portfolio Analysis: Designing the Business Portfolio – Boston Matrix

by Max 28th January 2015

28th January 2015

The business portfolio is one of the most crucial factors for any organization. Why? Because it is about what the organization plans, sells, and stops to sell. The business portfolio …

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growth-share matrix

The BCG Matrix explained – How does the BCG Matrix work?

Portfolio Analysis: Designing the Business Portfolio – Boston Matrix