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5 forces of porter

Competitive Environment Marketing Analytics Marketing Basics
Five Forces of Porter Framework – Assessing the Attractiveness of an Industry

by Max 3rd September 2017

3rd September 2017

The Five Forces of Porter framework is a rather useful tool to determine the attractiveness of an industry. Named after Michael E. Porter, the Five Forces of Porter framework dictates …
Competitive Environment Marketing Basics
Factors influencing Intensity of Competition in an Industry

by Max 25th May 2016

25th May 2016

The intensity of rivalry between existing competitors in a market or industry depends on a number of factors. It is important to be aware of these factors influencing intensity of …

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5 forces of porter

Five Forces of Porter Framework – Assessing the Attractiveness of an Industry

Factors influencing Intensity of Competition in an Industry