Marketing

The Macro Environment is the larger context a business operates in. Therefore, the role of the macro environment in marketing is of immense importance. Consequently, it is absolutely critical for …

Your target market consists of the people most likely to buy your products or services. Unfortunately, for many businesses, finding their target market can be difficult without the right research. …

The marketing funnel is a visual representation of the steps a customer takes from first finding out about a brand to conversion. In principle, it is a roadmap starting with the first …

Today, every other user on the internet has a social media account. According to the Hootsuite report, about 95% of Internet users that are of legal age will use social …

Global marketing is the activities carried out to promote a brand’s products or services worldwide. It’s a way of generating more recognition for your product or service outside your neighborhood …

Although it may seem obvious, there is much more to products than you may be aware of. What is a product, and which product types are out there? Is there …

You may be running an online or offline store, a small startup or a huge business. Regardless, you are likely looking for growth in sales. One of the key steps …

Marketing a business is always a tricky balancing act. You need to get the word out, but you also need to be hyperaware of budget. There’s no point in spending …

You’ve surely heard the following before: “You have to brand your business to stand any chance of success in today’s competitive marketplace.” Or something like this: “You need a brand …

With the rising availability of the internet and the increasing convenience of online services, it’s safe to say that every business needs a website in 2021. Once you create your …