Marketing

There are 6 market penetration strategies that are commonly deployed to increase market share. In this article we weigh the pros and cons of a market penetration strategy and thoroughly …

This article will completely clear up any and all questions regarding what a buyer persona is (also referred to as customer persona), why you need one, how to create a …

Businesses rely on positive customer relationships for their success. These can be achieved through a range of methods and strategies, but primarily involve their buyers being happy with the products …

Sometimes referred to as ‘Co-Branding’, Mixed Branding is an effective branding strategy that, when used correctly, can be highly influential and effective for businesses who want to widen their customer …

Market targeting is an essential aspect of your business strategy, but way too often companies get confused about the optimal strategy to deploy. While there are several types of targeting …

Copywriting is a key requirement for any business. It is needed to create great content that attracts organic traffic and ultimately leads to sales, which demonstrates the important role of …

Family branding, also known as umbrella branding, is a marketing strategy that involves a company launching a new line or individual product under a well-established brand name. This approach has …

There are a lot of similarities between marketing and promotion. Both of these business activities are designed to increase traffic to companies and boost brand awareness, and they are often …

Relationship marketing has revolutionized the way businesses around the world communicate with their customers, promote their brand identity and drive an increase in their profit margins. In this article, we’ll …

When we think about marketing and public relations, we often think of the way businesses communicate their brand identity and product offering to us. Because of this, it’s easy to …