All products and services have a certain life span which is measured by the chronological history of sales from the launch of the product until its withdrawal from the market. …
Category:
Marketing
-
-
Marketing BasicsProduct Marketing
Classifications of Products – Convenience Products, Shopping Products and Speciality Products
by MaxThe product is at the heart of marketing activities. That makes it crucial to distinguish between the different classifications of products. Only by understanding what we are actually marketing, we …
-
Service Marketing
Internationalization of Services – Factors to consider when making services international
by MaxIn today’s globalized world, a large share of services is internationalized. Services such as car rentals, banking or various online services are standardized for a global target group. In the …
-
Marketing BasicsProduct Marketing
4 Types of Consumer Products and Marketing Considerations – Convenience, Shopping, Specialty and Unsought Products
by MaxA product is often more complex to understand than the word itself may suggest. If you go shopping and look around, you quickly recognize that there are various types of …
-
Competitive EnvironmentMarketing Analytics
Competitor Analysis – 4 Types of Competitors in the Market Environment
by MaxProviding superior customer value is necessary, but not sufficient for success in the marketplace. Besides fulfilling the needs of customers, marketing strategies must build a decisive advantage over the competition. …
-
Economies of scope and economies of scale are two often confused economic concepts that both have the same eventual objective: helping the company to cut cost. However, it is important …
-
Marketing BasicsProduct Marketing
Detailed Classification of B2B Goods – From Raw Materials to Components
by MaxWe have learnt so far that there are different Types of B2B Products. They can be classified into three categories: Entering goods, Foundation goods and Facilitating goods. Now, we want …
-
Marketing BasicsProduct Marketing
Types of B2B Products – Classification of Business-to-Business Products
by MaxThere are several types of B2B products. Classifying them is important as it aids in developing strategies: each type of product is unique. The types of B2B products provide basic …
-
Marketing BasicsNew Product Development
Finding Customer Problems – Problem Analysis in New Product Development
by MaxFor the development of new products, it is crucial to understand what problems current customers have with existing solutions. Finding customer problems is key to developing the right solutions!
-
Marketing BasicsNew Product DevelopmentProduct Marketing
Categories of New Products – What is a New Product?
by MaxThe term new product can mean different things. Six different categories of new products can be identified that are all quite different from each other. Still, they are all called new …