Marketing Basics

Macroenvironmental factors are those external forces that shape how businesses operate, perform, and make decisions. These forces are usually outside of the control of an individual business and every corporation …

Many people believe that Marketing is simply using promotional strategies and tactics to sell products. Those who work in the field, on the other hand, recognize the 7 Functions of …

The B2B marketing world is complex – and it has not become simpler over the last years. With the emergence of a broad array of new marketing channels and strategies, …

The Macro Environment is the larger context a business operates in. Therefore, the role of the macro environment in marketing is of immense importance. Consequently, it is absolutely critical for …

The marketing funnel is a visual representation of the steps a customer takes from first finding out about a brand to conversion. In principle, it is a roadmap starting with the first …

Global marketing is the activities carried out to promote a brand’s products or services worldwide. It’s a way of generating more recognition for your product or service outside your neighborhood …

Although it may seem obvious, there is much more to products than you may be aware of. What is a product, and which product types are out there? Is there …

You may be running an online or offline store, a small startup or a huge business. Regardless, you are likely looking for growth in sales. One of the key steps …

Marketing a business is always a tricky balancing act. You need to get the word out, but you also need to be hyperaware of budget. There’s no point in spending …

With so many marketing options available today, it is hard to accurately tell which option would work best for your professional services firm. But there is one marketing method that …