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Relationship marketing has revolutionized the way businesses around the world communicate with their customers, promote their brand identity and drive an increase in their profit margins. In this article, we’ll …

When we think about marketing and public relations, we often think of the way businesses communicate their brand identity and product offering to us. Because of this, it’s easy to …

What many consumers don’t realize is that nothing is random about any of the products sitting on shelves in any store or online. Some may see the colors on the …

Inbound Marketing is a growing strategy being adopted by an increasing number of businesses around the world, and thanks to changing consumer trends in the digital age, the success of …

Over the past decade, new business applications have seen a 75% rise, and with more people starting out than ever before, there’s never been a better time for the marketing …

It’s easy to see marketing and advertising as being two sides of the same coin, especially if you aren’t experienced with the daily functions of what these business areas involve. …

Just as no single person can function on their own, neither can a company. All companies are bound by global trends and standard practices, a phenomenon that is called the …

The market is categorized between customers’ needs and whomever provides products or services to meet this demand. A core product is a company’s nucleus, the main product or service a …

We have all wondered how our favorite products have come to existence or have wanted to create our own products to sell. Yet it can all seem too complex or …

If you’re someone that’s offering some type of service as part of your business, then you’re in good company. 75% of the economy is made up of service-oriented goods, meaning …