It is often thought that a company should acquire as many customers as possible. In the end, the more customers, the more revenue, right? No, that is not necessarily true. …
Author
Max
-
-
Marketing AnalyticsMarketing BasicsPodcast Marketing
Portfolio Analysis: Designing the Business Portfolio – Boston Matrix
by MaxThe business portfolio is one of the most crucial factors for any organization. Why? Because it is about what the organization plans, sells, and stops to sell. The business portfolio …