Marketing models have undergone constant development over the past 150 years. Before the emergence of the marketing orientation, there have been several eras of different views and concepts. To understand the evolution of marketing theory, we will investigate the individual evolutionary stages in more detail.
Market challengers may not be the most powerful ones in an industry, but can still be the most dangerous ones due to their aggressiveness. In order to successfully increase market…
In industrial markets, intermediaries may be the key factor in the success or failure of a company. Particularly in today’s global markets, manufacturers have great difficulty in serving markets directly,…
Sometimes companies decide that they will no longer produce or sell a particular product, or even a whole product line. But what are the reasons for deleting a product or…