Products can be defined quite broadly. We will now focus on one special category of products: consumer products. Consumer products are those types of products you have to do with most often: in private purchasing. What are the different types of consumer products, and what specific marketing considerations apply to each of the 4 types of consumer products?
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types of consumer products
What are the different types of consumer products, and how can the categories of product be distinguished? Actually, we have investigated before that there are 4 types of consumer products.…