The new products process is the path that a new product takes from idea to the time of launch and beyond. Let’s investigate the necessary steps to develop new products: the 5 phases of the new products process.
After having been launched, a product should enjoy a long and happy life. But each product has a product life cycle (PLC) – the product’s life is not infinite. In…
In order to stay successful in the face of maturing products, companies have to obtain new ones by a carefully executed new product development process. But they face a problem:…