All products and services have a certain life span which is measured by the chronological history of sales from the launch of the product until its withdrawal from the market.…
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plc
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Product Life Cycle Strategies (PLC) and Characteristics – Managing each PLC Stage
by Max30.4K views 7 minutes readThe Product Life Cycle contains five distinct stages. For the four stages introduction, growth, maturity and decline, we can identify specific product life cycle strategies. These are based on the characteristics…
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After having been launched, a product should enjoy a long and happy life. But each product has a product life cycle (PLC) – the product’s life is not infinite. In…
