All products and services have a certain life span which is measured by the chronological history of sales from the launch of the product until its withdrawal from the market. …
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plc stages
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Marketing BasicsProduct Marketing
Product Life Cycle Stages (PLC) – Managing the Product Life Cycle
by MaxAfter having been launched, a product should enjoy a long and happy life. But each product has a product life cycle (PLC) – the product’s life is not infinite. In …