NPD

In order to stay successful in the face of maturing products, companies need a continuous stream of new ideas successfully developed into new products. The way to obtain new products…

The market diffusion process describes how an innovation spreads through a market. In addition, it provides information that enables management to identify target markets. For these reasons, it is crucial…

The new products process is the path that a new product takes from idea to the time of launch and beyond. Let’s investigate the necessary steps to develop new products:…

The term new product can mean different things. Six different categories of new products can be identified that are all quite different from each other. Still, they are all called new…

“New products are the lifeblood of a company” (Philip Kotler). Old products simply mature and fade away, so companies must develop new ones to stay successful. To do so, there…