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NPD

  • The New Product Development Process (NPD) – 8 Steps to Success

    by Max 31st January 2022
    31st January 2022 391.8K views 10 minutes read

    In order to stay successful in the face of maturing products, companies need a continuous stream of new ideas successfully developed into new products. The way to obtain new products…

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  • Market Diffusion Process and its Marketing Implications

    by Max 23rd July 2017
    23rd July 2017 23.4K views 5 minutes read

    The market diffusion process describes how an innovation progresses through a market – that is, how it reaches various segments and buyer types that are present in the specific market.…

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  • 5 Phases of the New Products Process – Steps to develop new Products

    by Max 25th September 2016
    25th September 2016 22.5K views 0 minutes read

    The new products process is the path that a new product takes from idea to the time of launch and beyond. Let’s investigate the necessary steps to develop new products:…

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  • Categories of New Products – What is a New Product?

    by Max 18th September 2016
    18th September 2016 93.2K views 0 minutes read

    The term new product can mean different things. Six different categories of new products can be identified that are all quite different from each other. Still, they are all called new…

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