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Product Line Decisions – Building a Product Line

by Maximilian Claessens 26th May 2015

by Maximilian Claessens 26th May 2015

Beyond decisions about individual products and services, the product strategy also requires product line decisions. That is, it calls for building a product line. But what is a product line,…

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Popular

1

The Macro Environment – Six Forces in the Environment of a Business
2

The New Product Development Process (NPD) – Obtain new Products
3

4 Types of Consumer Products and Marketing Considerations – Convenience, Shopping, Speciality and Unsought Products
Three Levels of Product – Core Value, Actual Product, Augmented Product
Characteristics of Services: What is a Service – And what makes it so special?
Branding Decisions – 4 Brand Strategy Decisions to Build strong Brands

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