Various pricing approaches and strategies are available to the marketer. How do you find the right pricing strategy for your products? At first, it is essential to get an overview of pricing strategies. In the following, we will investigate the most common pricing strategies in detail and provide an overview of pricing strategies.
Tag:
cost-plus pricing
Cost-based Pricing is another approach to pricing. We have already learned about customer-value based pricing. Customer-value perceptions set the price ceiling: customers would not be willing to pay more. But…