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cost-plus pricing

  • Overview of Pricing Strategies – Finding the right pricing strategy for your products

    by Max 2nd September 2018
    2nd September 2018 35.6K views 0 minutes read

    Various pricing approaches and strategies are available to the marketer. How do you find the right pricing strategy for your products? At first, it is essential to get an overview…

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  • Cost-based Pricing – Pricing based on Costs

    by Max 11th August 2015
    11th August 2015 63.6K views 0 minutes read

    Cost-based Pricing is another approach to pricing. We have already learned about customer-value based pricing. Customer-value perceptions set the price ceiling: customers would not be willing to pay more. But…

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