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adoption rate

  • Factors influencing the Adoption Process

    by Max 4th February 2018
    4th February 2018 20.3K views 0 minutes read

    Consumers within a target market differ in the amount of elapsed time between their exposure to a new product and their trying it. That is described by the different stages…

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  • Product Characteristics that influence the Adoption Rate

    by Max 11th June 2016
    11th June 2016 56.5K views 0 minutes read

    What are the product characteristics that influence the adoption rate of a product? If you develop and market a new product, you should know what its characteristics mean for its…

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