There are several types of B2B products. Classifying them is important as it aids in developing strategies: each type of product is unique. The types of B2B products provide basic …
Product Marketing
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Marketing BasicsNew Product DevelopmentProduct Marketing
Categories of New Products – What is a New Product?
by MaxThe term new product can mean different things. Six different categories of new products can be identified that are all quite different from each other. Still, they are all called new …
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What are the product characteristics that influence the adoption rate of a product? If you develop and market a new product, you should know what its characteristics mean for its …
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Marketing BasicsProduct Marketing
Different Types of Consumer Products – Categories of Product
by MaxWhat are the different types of consumer products, and how can the categories of product be distinguished? In another article, we have described already that there are 4 types of …
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Marketing BasicsProduct Marketing
Product Life Cycle Strategies (PLC) and Characteristics – Managing each PLC Stage
by MaxThe Product Life Cycle contains five distinct stages. For the four stages introduction, growth, maturity and decline, we can identify specific product life cycle strategies. These are based on the characteristics …
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Marketing BasicsProduct Marketing
Product Life Cycle Stages (PLC) – Managing the Product Life Cycle
by MaxAfter having been launched, a product should enjoy a long and happy life. But each product has a product life cycle (PLC) – the product’s life is not infinite. In …
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Marketing BasicsProduct Marketing
Product Mix decisions – Width, length, depth and consistency
by MaxNext to product line decisions, product mix decisions are a key requirement to set up a firm’s range of products and services for success. Product mix decisions arise as soon …
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Beyond decisions about individual products and services, the product strategy also requires product line decisions. That is, it calls for building a product line. But what is a product line, …
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Product Marketing
Individual Product Decisions – Decisions in the development and marketing of individual products
by MaxIn the development and marketing of individual products (and services), individual product decisions need to be made. These decisions apply to any kind of product and service and set the …
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Marketing BasicsProduct Marketing
Three Levels of Product – Core Value, Actual Product and Augmented Product
by MaxIf you think of a product, you most likely think of a product in its simplest form – you only think of one of the three levels of product. Let’s …