Product Development and Strategy
The product is at the heart of marketing activities. That makes it crucial to distinguish between the different classifications of products. Only by understanding what we are actually marketing, we …
A product is often more complex to understand than the word itself may suggest. If you go shopping and look around, you quickly recognize that there are various types of …
We have learnt so far that there are different Types of B2B Products. They can be classified into three categories: Entering goods, Foundation goods and Facilitating goods. Now, we want …
There are several types of B2B products. Classifying them is important as it aids in developing strategies: each type of product is unique. The types of B2B products provide basic …
For the development of new products, it is crucial to understand what problems current customers have with existing solutions. Finding customer problems is key to developing the right solutions!
Open innovation in new product development is the dominant model of innovation in the 21st century. It allows us to extend our horizon when developing new products and capture the best ideas …
The new products process is the path that a new product takes from idea to the time of launch and beyond. Let’s investigate the necessary steps to develop new products: …
The term new product can mean different things. Six different categories of new products can be identified that are all quite different from each other. Still, they are all called new …
What are the product characteristics that influence the adoption rate of a product? If you develop and market a new product, you should know what its characteristics mean for its …
What are the different types of consumer products, and how can the categories of product be distinguished? In another article, we have described already that there are 4 types of …