Product Development and Strategy
When companies launch products, they aim for a strong consumer interest, high sales and profitability. Products that are launched are the result of many months and often years of new …
There are 6 market penetration strategies that are commonly deployed to increase market share. In this article we weigh the pros and cons of a market penetration strategy and thoroughly …
If you want to stand out from the crowd in the world of ecommerce, you need to find products that are sought after, but face little competition. This is often …
What many consumers don’t realize is that nothing is random about any of the products sitting on shelves in any store or online. Some may see the colors on the …
The market is categorized between customers’ needs and whomever provides products or services to meet this demand. A core product is a company’s nucleus, the main product or service a …
We have all wondered how our favorite products have come to existence or have wanted to create our own products to sell. Yet it can all seem too complex or …
You may know already that a product is a multi-layered concept. When talking about products, marketers generally distinguish the core product, actual product and the augmented product. Here, we want …
In order to stay successful in the face of maturing products, companies need a continuous stream of new ideas successfully developed into new products. The way to obtain new products …
Although it may seem obvious, there is much more to products than you may be aware of. What is a product, and which product types are out there? Is there …
In the marketplace there are many products that consumers are eager to buy. However, there are also other products that consumers are not very interested in buying or don’t know …