Market Segmentation

Have you ever wondered how some marketers seem to know exactly what you want, often before you know yourself? That, at times, a company’s ad campaign or product seemed to …

Market targeting is an essential aspect of your business strategy, but way too often companies get confused about the optimal strategy to deploy. While there are several types of targeting …

Your target market consists of the people most likely to buy your products or services. Unfortunately, for many businesses, finding their target market can be difficult without the right research. …

You may be running an online or offline store, a small startup or a huge business. Regardless, you are likely looking for growth in sales. One of the key steps …

Marketing theory is much concerned with market segmentation. In almost every marketing book, you will learn about the STP model to successfully select and capture target markets. However, most theory …

The STP model is a central concept in marketing that is absolute key to serving a market successfully. STP refers to three activities: segmentation, targeting, and positioning. Marketers segment markets …

Market segmentation is one of the most important tasks in marketing. Particular attention should be paid to value-based market segmentation. Identifying subgroups in a market guides marketing and sales decision-making …

Market nichers seek to concentrate on small segments of the market and deliver superior value for customers in that specific market niche. What are the ways to specialize for market …

To maximize the effectiveness of your segmentation, you must clearly segment markets using the right market segmentation criteria. Learn how to segment markets appropriately!

Market segments must be profitable – otherwise, they do not deserve the firm’s attention. What are the requirements for profitable segments? Learn how to select attractive market segments!