After having been launched, a product should enjoy a long and happy life. But each product has a product life cycle (PLC) – the product’s life is not infinite. In…
Monthly Archives
June 2015
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Branding Decisions – 4 Brand Strategy Decisions to Build strong Brands
by Max136.3K views 0 minutes readBranding consists of a set of complex branding decisions. Major brand strategy decisions involve brand positioning, brand name selection, brand sponsorship and brand development.
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Definition of Services and Characteristics of Services: What is a Service – And what makes it so special?
by Max209.3K views 10 minutes readWhat is a service? While this is a simple question, it is more complex than you might think. Is it the coffee you get served in your favorite coffee bar?…
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Next to product line decisions, product mix decisions are a key requirement to set up a firm’s range of products and services for success. Product mix decisions arise as soon…
