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Tag:

value-based pricing

  • Value-based Market Segmentation – Dividing the Market into Value Categories

    by Max 8th July 2018
    8th July 2018 25.8K views 1 minutes read

    Market segmentation is one of the most important tasks in marketing. Particular attention should be paid to value-based market segmentation. Identifying subgroups in a market guides marketing and sales decision-making…

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  • Estimating Differentiation Value – Measuring Monetary and Psychological Value

    by Max 1st July 2018
    1st July 2018 10.5K views 0 minutes read

    Value-based pricing requires the estimation of the economic value of a good. For this, estimating differentiation value becomes important: to what extent does a product or service provide additional value…

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  • Role of Economic Value in Pricing – Value-based Pricing

    by Max 25th June 2018
    25th June 2018 6.8K views 1 minutes read

    The term value commonly refers to the overall satisfaction that a customer derives from using a product or service. Economists call this use value—the utility gained from the use of…

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