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value-based market segmentation

  • Value-based Market Segmentation – Dividing the Market into Value Categories

    by Max 8th July 2018
    8th July 2018 26.5K views 1 minutes read

    Market segmentation is one of the most important tasks in marketing. Particular attention should be paid to value-based market segmentation. Identifying subgroups in a market guides marketing and sales decision-making…

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