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value-based market segmentation

  • Marketing Explained

    Value-based Market Segmentation – Dividing the Market into Value Categories

    by Maximilian Claessens 8th July 2018
    by Maximilian Claessens 8th July 2018

    Market segmentation is one of the most important tasks in marketing. Particular attention should be paid to value-based market segmentation. Identifying subgroups in a market guides marketing and sales decision-making…

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Marketing-Insider
  • Home
  • Updates
  • Marketing Explained
    • Marketing Explained

      7 Functions of Marketing – What are the…

      26th May 2022

      Marketing Explained

      Jobs for a Marketing Major – Jobs You…

      17th May 2022

      Marketing Explained

      Branding Strategies – What are the Best Branding…

      8th May 2022

      Marketing Explained

      Penetration Pricing – How does Penetration Pricing Work…

      1st May 2022

      Marketing Explained

      Price Skimming – What is Price Skimming and…

      18th April 2022

      Marketing Explained

      How to Leverage Video for Social Media Marketing

      17th April 2022

      Marketing Explained

      Small Business Growth – How to expand your…

      14th April 2022

      Marketing Explained

      Startup Marketing Plan – Complete Marketing Plan For…

      13th April 2022

      Marketing Explained

      What is an Augmented Product? Product Augmentation Strategies…

      28th March 2022

      Marketing Explained

      Strategies for B2B Marketing – B2B Marketing Strategies…

      19th March 2022

      Marketing Explained

      What is a Price? – Definition of Prices…

      25th February 2022

      Marketing Explained

      Macro Environment Analysis – Using the PESTLE Method…

      20th February 2022

      Marketing Explained

      Savvy and Creative Ways to Promote Your Business…

      20th February 2022

      Marketing Explained

      The Macro Environment in Marketing – Why is…

      5th February 2022

      Marketing Explained

      The New Product Development Process (NPD) – 8…

      31st January 2022

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