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The Macro Environment – Six Forces in the Environment of a Business

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4 Types of Consumer Products and Marketing Considerations – Convenience, Shopping, Speciality and Unsought Products

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Three Levels of Product – Core Value, Actual Product, Augmented Product

Branding Decisions – 4 Brand Strategy Decisions to Build strong Brands

Product Mix decisions – Width, length, depth and consistency

Categories of New Products – What is a New Product?

Product Mix Pricing Strategies – Pricing the Product Mix

Characteristics of the Product Life Cycle Stages and their Marketing Implications

Product Life Cycle Stages (PLC) – Managing the Product Life Cycle

Price Adjustment Strategies – Adjusting prices for different markets

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Marketing Explained
Positioning – Occupy the right Position in Consumers’ Minds

by Maximilian Claessens 15th April 2015

by Maximilian Claessens 15th April 2015

Differentiation and Positioning are the last steps of the marketing strategy. We will now look at the process of positioning in more detail.

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Popular

1

The Macro Environment – Six Forces in the Environment of a Business
2

The New Product Development Process (NPD) – Obtain new Products
3

4 Types of Consumer Products and Marketing Considerations – Convenience, Shopping, Speciality and Unsought Products
Characteristics of Services: What is a Service – And what makes it so special?
Three Levels of Product – Core Value, Actual Product, Augmented Product
Branding Decisions – 4 Brand Strategy Decisions to Build strong Brands

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