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Marketing Explained

Positioning – Occupy the right Position in Consumers’ Minds

by Maximilian Claessens 15th April 2015

written by Maximilian Claessens

Differentiation and Positioning are the last steps of the marketing strategy.

We will now look at the process of positioning in more detail.

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15th April 2015

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4 Types of Consumer Products and Marketing Considerations – Convenience, Shopping, Speciality and Unsought Products
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The New Product Development Process (NPD) – Obtain new Products
Three Levels of Product – Core Value, Actual Product, Augmented Product

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