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  • Marketing Mix for Services – 7 Ps of Integrated Service Marketing

    by Max 29th April 2018
    29th April 2018 11K views 1 minutes read

    Marketing activity is normally structured around the 4 Ps – product, price, promotion and place. That is, when discussing strategies to market manufactured goods, marketers usually address these four basic…

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  • Definition of Services and Characteristics of Services: What is a Service – And what makes it so special?

    by Max 3rd June 2015
    3rd June 2015 212K views 10 minutes read

    What is a service? While this is a simple question, it is more complex than you might think. Is it the coffee you get served in your favorite coffee bar?…

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