Marketing activity is normally structured around the 4 Ps – product, price, promotion and place. That is, when discussing strategies to market manufactured goods, marketers usually address these four basic …
Tag:
service marketing
-
-
Marketing BasicsService Marketing
Definition of Services and Characteristics of Services: What is a Service – And what makes it so special?
by MaxWhat is a service? While this is a simple question, it is more complex than you might think. Is it the coffee you get served in your favorite coffee bar? …