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The Macro Environment – Six Forces in the Environment of a Business

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Three Levels of Product – Core Value, Actual Product, Augmented Product

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Characteristics of the Product Life Cycle Stages and their Marketing Implications

Cost-based Pricing – Pricing based on Costs

Product Mix Pricing Strategies – Pricing the Product Mix

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rate of adoption

Marketing Explained
Product Characteristics that influence the Adoption Rate

by Maximilian Claessens 11th June 2016

by Maximilian Claessens 11th June 2016

What are the product characteristics that influence the adoption rate of a product? If you develop and market a new product, you should know what its characteristics mean for its…

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Popular

1

The Macro Environment – Six Forces in the Environment of a Business
2

The New Product Development Process (NPD) – Obtain new Products
3

4 Types of Consumer Products and Marketing Considerations – Convenience, Shopping, Speciality and Unsought Products
Characteristics of Services: What is a Service – And what makes it so special?
Three Levels of Product – Core Value, Actual Product, Augmented Product
Branding Decisions – 4 Brand Strategy Decisions to Build strong Brands

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